August 05, 2025 a 01:01 pm
ZBRA: Analysts Ratings - Zebra Technologies Corporation
Zebra Technologies Corporation has shown a mixed trend in analyst ratings over the past few months. The company, known for its robust range of enterprise asset intelligence solutions, has witnessed varied analyst sentiments, with a notable shift towards cautious optimism. The August 2025 ratings reveal a moderate preference for Buy recommendations, with no Strong Sell or Sell ratings, indicating a cautiously positive outlook.
Historical Stock Grades
The historical data for Zebra Technologies highlights a consistent presence of Buy and Hold ratings, with the absence of any Sell or Strong Sell ratings as of August 2025. The continual interest in the company's prospects is reflected in a strong Buy sentiment.
| Rating | Count | Score |
|---|---|---|
| Strong Buy | 2 | |
| Buy | 8 | |
| Hold | 7 | |
| Sell | 0 | |
| Strong Sell | 0 |
Sentiment Development
The sentiment around Zebra Technologies has evolved distinctly over the past several months. While the Strong Buy ratings have fluctuated, there has been a consistent presence of Hold ratings. The overall number of ratings has remained relatively stable, reflecting a balanced view of the company's future prospects.
- The fluctuation in Strong Buy ratings suggests a cautious optimism among analysts.
- There is a notable stability in Hold ratings, indicating a belief in steady performance.
- The absence of Sell and Strong Sell ratings for August 2025 underscores confidence in the company.
Percentage Trends
The analysis of percentage trends reveals subtle shifts in sentiment. The increase in Hold ratings and the decrease in Strong Buy recommendations indicate a moderate conservative approach by analysts.
- As of August 2025, Strong Buy ratings account for 11.76% of total recommendations.
- Buy ratings hold a dominant 47.06%, while Hold stands at 41.18%.
- The trends suggest a reduction in aggressive buy recommendations and more caution among analysts.
Latest Analyst Recommendations
Recent analyst recommendations for Zebra Technologies have remained rather stable, with no significant shift from previous grades. The majority of actions reflect a maintenance of previous ratings.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-07-14 | Neutral | Neutral | Citigroup |
| 2025-07-14 | Outperform | Outperform | Baird |
| 2025-06-04 | Outperform | Outperform | Baird |
| 2025-05-28 | Equal Weight | Equal Weight | Morgan Stanley |
| 2025-04-30 | Outperform | Outperform | Baird |
Analyst Recommendations with Change of Opinion
Changes in analyst opinions over the past two years have shown some notable upgrades and downgrades. This could highlight shifts in market perception regarding ZBRA's performance potential.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2024-12-02 | Equal Weight | Underweight | Morgan Stanley |
| 2024-06-13 | Neutral | Underperform | Exane BNP Paribas |
| 2024-04-08 | Outperform | Peer Perform | Wolfe Research |
| 2023-09-20 | Underweight | Equal Weight | Morgan Stanley |
| 2023-09-19 | Underweight | Equal Weight | Morgan Stanley |
Interpretation
The ongoing optimism coupled with shifts in recommendations indicates a market that views Zebra Technologies with cautious optimism. The absence of negative recommendations suggests underlying confidence in the company's strategic initiatives. While there is an observed stability in Buy ratings, there are indications of hesitancy, possibly rooted in broader market conditions or internal factors specific to ZBRA. The consistent recommendations with occasional upgrades imply a steady analyst confidence with room for growth.
Conclusion
Zebra Technologies appears to be navigating a stable path in the market, characterized by a steady influx of Buy and Hold recommendations. The lack of Sell or Strong Sell ratings points to a resilient perception of the company's potential. However, emerging trends such as reduced Strong Buy recommendations and fluctuations in analyst upgrades suggest a complex landscape of opportunities balanced by certain market apprehensions. In the coming months, Zebra's ability to leverage its core strengths amid evolving market conditions will be critical in shaping analyst and investor sentiment.