June 01, 2025 a 08:38 am

ZBRA: Analysts Ratings - Zebra Technologies Corporation

Zebra Technologies Corporation Stock Analysis

The Zebra Technologies Corporation (ZBRA) stock shows mixed analyst sentiments, with a noticeable inclination toward maintaining stable perspectives. The company's diverse solutions and its positioning in various sectors suggest a resilient business model. However, the recent trend tends slightly towards more conservative ratings, which may indicate growing caution among analysts.

Historical Stock Grades

Reviewing the latest data from May 2025, the ratings for ZBRA indicate a stable market view. The majority of analysts are recommending either 'Buy' or 'Hold,' showing confidence in the company's potential in the near term. The scorebar indicates a weighted inclination towards a positive outlook.

Rating Count Score
Strong Buy 3
Buy 9
Hold 8
Sell 0
Strong Sell 0
Analyst Ratings History Zbra Stock Chart

Sentiment Development

Over recent months, slight variations in analyst ratings indicate a cautious optimism, with the number of 'Buy' recommendations consistently leading. However, the 'Hold' ratings have also increased, suggesting a balanced outlook:

  • Stable 'Strong Buy' ratings around 3 over the past three months.
  • Incremental increase in 'Buy' ratings, peaking at 9 in recent months.
  • A drop in 'Sell' recommendations to none, indicating reduced bearish sentiment.

Percentage Trends

The analyst recommendations for Zebra Technologies have seen shifts, reflecting more caution as shown by increased 'Hold' ratings. Over time, the following trends are observed:

  • The 'Buy' ratings remain at approximately 45%, illustrating consistent optimism.
  • There has been a decrease in 'Strong Buy' ratings from the previous year's 15% to the current 10%.
  • 'Hold' ratings currently represent about 40%, indicating a trend of cautious confidence.

This data suggests a trend towards more conservative positions amid market uncertainties, highlighting a careful optimism among analysts.

Latest Analyst Recommendations

The recent analyst activity for ZBRA shows maintenance of existing ratings, with no significant shifts in analyst sentiment:

Date New Recommendation Last Recommendation Publisher
2025-05-28 Equal Weight Equal Weight Morgan Stanley
2025-04-30 Equal Weight Equal Weight Barclays
2025-04-30 Buy Buy Needham
2025-04-30 Buy Buy UBS
2025-04-30 Outperform Outperform Baird

Analyst Recommendations with Change of Opinion

In the past year, some analysts have adjusted their positions on ZBRA, with notable upgrades indicating some regained confidence:

Date New Recommendation Last Recommendation Publisher
2024-12-02 Equal Weight Underweight Morgan Stanley
2024-06-13 Neutral Underperform Exane BNP Paribas
2024-04-08 Outperform Peer Perform Wolfe Research
2023-09-20 Underweight Equal Weight Morgan Stanley
2023-09-19 Underweight Equal Weight Morgan Stanley

Interpretation

The consistent ratings, despite minor shifts, suggest a hesitancy to fully commit to a bullish perspective on Zebra Technologies. The recent stabilization in ratings reflects a balanced outlook, maintaining trust in the company's resilience yet acknowledging market volatility. The absence of any 'Strong Sell' opinions suggests confidence, although the uptick in 'Hold' ratings signals caution. This indicates analysts may be carefully evaluating market conditions and the company's strategic movements.

Conclusion

Zebra Technologies Corporation remains a stable entity with ongoing demand for its diversified products and services. While the analyst sentiment remains cautiously optimistic, underlying market fluctuations may be influencing the increase in 'Hold' ratings. The balance between 'Buy' and 'Hold' signals reflects an acknowledgment of potential risks balanced by steady prospects in the technology solutions sector. Given the company's strong positioning in critical technology markets, ongoing evaluation will be crucial in navigating future challenges successfully.