July 18, 2026 a 09:00 pm

NFLX: Analysts Ratings - Netflix, Inc.

Historical Stock Grades

Analyzing the recent trends in the analyst ratings for Netflix, we observe a robust inclination towards 'Buy' recommendations. In July 2026, no 'Sell' or 'Strong Sell' ratings were issued, reflecting a positive consensus among analysts.

Rating Type	Count	Score
Strong Buy	8
Buy	29
Hold	14
Sell	0
Strong Sell	0

Sentiment Development

Over the last months, the number of 'Strong Buy' ratings has remained stable, while 'Buy' ratings have seen a mild fluctuation. 'Hold' ratings have experienced a slight rise, which suggests an evolving cautious optimism among analysts.

• Increase in 'Hold' ratings indicates a cautious approach towards Netflix's short-term outlook.
• No 'Sell' or 'Strong Sell' ratings in July 2026 underline strong confidence in Netflix's future performance.

Percentage Trends

Noteworthy shifts in analyst ratings have occurred over the last year. While 'Strong Buy' ratings have slightly decreased since early 2025, 'Buy' ratings have remained a preferred stance. Analysts are progressively more conservative, as evidenced by the stable increase in 'Hold' recommendations.

• 'Buy' ratings consistently make up over 50% of all ratings, illustrating ongoing faith in the company's potential.
• The relative decline in 'Strong Buy' and the upward trend in 'Hold' ratings suggest market caution.
• From 2025 to mid-2026, 'Hold' ratings have shown a visible upward momentum, further hinting at tempered market exuberance.

Latest Analyst Recommendations

Reviewing the latest analyst recommendations for Netflix shows a maintained confidence with no downgrades in July 2026. Analysts have generally kept their ratings unchanged, reflecting steady confidence.

Date	New Recommendation	Last Recommendation	Publisher
2026-07-17	Buy	Buy	Goldman Sachs
2026-07-17	Buy	Buy	TD Cowen
2026-07-17	Hold	Hold	Pivotal Research
2026-07-17	Buy	Buy	Guggenheim
2026-07-17	Neutral	Outperform	KGI Securities

Analyst Recommendations with Change of Opinion

An analysis of recent changes in analyst recommendations highlights a number of upgrades and downgrades, suggesting dynamic assessments of Netflix's outlook. Notably, changes have occurred in both directions, evidencing diverse perspectives on the company's trajectory.

Date	New Recommendation	Last Recommendation	Publisher
2026-07-17	Neutral	Outperform	KGI Securities
2026-04-06	Buy	Neutral	Goldman Sachs
2026-03-06	Buy	Hold	CFRA
2026-03-02	Overweight	Neutral	JP Morgan
2026-01-27	Buy	Hold	Freedom Broker

Interpretation

The prevailing market sentiment towards Netflix is generally positive, as evidenced by the predominance of 'Buy' and 'Hold' ratings. Analysts appear to have consistent faith in Netflix's business model and market position. However, the slight rise in 'Hold' recommendations indicates a measured caution, potentially due to external market factors or internal strategic transitions. The stability in overall ratings suggests a balanced view of opportunities and risks.

Conclusion

In summary, Netflix remains a strong contender in the digital entertainment space, with the majority of analysts maintaining a favorable outlook. The stable trend in 'Buy' and 'Hold' ratings suggests confidence in the company's strategic direction and growth potential. Nonetheless, the subtle increase in neutrality indicates a prudent approach in light of evolving market dynamics. Investing in Netflix carries opportunities tied to its innovative content delivery approach, while the underlying uncertainties warrant a careful watch of its operational execution and market conditions.