June 24, 2026 a 09:00 am
MAR: Analysts Ratings - Marriott International, Inc.
Marriott International, Inc. has maintained a notable presence in the global hospitality market. Despite fluctuations in individual ratings, the overall sentiment remains largely stable, indicating a steady investor confidence in the company's diverse brand portfolio and robust international operations. With recent data showcasing a predominance of Hold and Buy recommendations, analysts appear to be cautiously optimistic about Marriott's growth prospects amidst global market conditions.
Historical Stock Grades
The following data provides detailed insights into the recent analyst opinions regarding Marriott International, Inc. The table below offers a snapshot of the analyst recommendations:
| Recommendation | Count | Score Bar |
|---|---|---|
| Strong Buy | 1 | |
| Buy | 11 | |
| Hold | 12 | |
| Sell | 1 | |
| Strong Sell | 1 |
Figure 1: Analyst ratings over the past months. This chart visually represents the fluctuation and trends in analyst recommendations.
Figure 2: Stock price trends of Marriott International, Inc. over the previous period.
Sentiment Development
Analyzing the data trends over the past year reveals notable shifts in analyst sentiment. The number of Hold ratings has seen a gradual increase over time, suggesting a conservative sentiment among analysts. Meanwhile, Buy recommendations have remained relatively stable, while Strong Buy exhibits a significant decline.
- Hold ratings increased from 13 in December 2023 to 12 in June 2026, with fluctuations in between.
- Buy recommendations showed more stability, with a slight rise and then stabilization at around 11.
- A clear reduction is observed in Strong Buy recommendations, moving from a count of 5 to 1.
- Total recommendations have seen minor monthly variations but remain in a consistent volume indicating stable coverage.
Percentage Trends
From a percentage perspective, there is a discernible shift towards more cautious outlooks, with a pronounced increase in Hold ratings. Concurrently, Strong Buys have significantly diminished in proportion.
- Strong Buy ratings reduced from approximately 16% to 4% of total recommendations.
- Hold ratings now constitute the highest percentage of recommendations, portraying an investor preference for stability.
- Recommendations for Buy appear to have strengthened slightly in percentage terms, affirming an undercurrent of investment interest in the stock.
- These adjustments indicate analysts are leaning towards a more cautious or neutral stance, reflecting on underlying market dynamics.
Latest Analyst Recommendations
Recent analyst recommendations have predominantly retained their ratings with no significant upgrades or downgrades, which implies confidence in current assessments of Marriott's market position.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2026-06-15 | Neutral | Neutral | UBS |
| 2026-05-26 | Hold | Hold | Truist Securities |
| 2026-05-15 | Outperform | Outperform | Bernstein |
| 2026-05-12 | Overweight | Overweight | Morgan Stanley |
| 2026-05-07 | Overweight | Overweight | Wells Fargo |
Analyst Recommendations with Change of Opinion
Analyst sentiment shifts with notable upgrades and downgrades have been captured, reflecting varied perspectives on Marriott's performance and potential.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2026-01-09 | Outperform | Market Perform | BMO Capital |
| 2025-12-15 | Buy | Neutral | Goldman Sachs |
| 2025-05-12 | Buy | Hold | Jefferies |
| 2025-04-14 | Neutral | Buy | Goldman Sachs |
| 2025-02-04 | Outperform | In Line | Evercore ISI Group |
Interpretation
The overall analysis underscores an evident shift towards more conservative recommendations, predominantly Hold, reflecting the market's cautious optimism. Despite some positive sentiments, fewer analysts are issuing Strong Buy ratings, which may indicate an underlying apprehension about future market conditions or the company's current operational capacity to outperform expectations. The lack of drastic upgrades or downgrades denotes a relatively stable analyst sentiment, suggesting confidence in the company's established strategies, albeit with an air of caution due to macroeconomic uncertainties.
Conclusion
In summary, Marriott International, Inc. appears to be navigating the complexities of the global hospitality market with measured confidence, reflected by the predominance of Hold and Buy recommendations. While market analysts exhibit cautious optimism, emerging market trends and broader economic conditions could impact future ratings. The company's extensive global reach and diverse portfolio remain essential foundations supporting its market positioning. Analysts are expected to continue monitoring external factors closely as they assess Marriott's growth potentials in the coming quarters, balancing risks with opportunities inherent within the hospitality sector.
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