June 10, 2026 a 07:43 am
BKNG: Fundamental Ratio Analysis - Booking Holdings Inc.
Booking Holdings Inc. operates under favorable market conditions with diversified offerings in online travel and dining reservations. The company maintains a strong competitive edge in the travel services sector, although improvements in financial performance metrics are anticipated.
Fundamental Rating
Booking Holdings Inc. exhibits a moderate overall rating of B-. While its discounted cash flow and return on assets show strengths, areas like return on equity and debt to equity need attention.
| Category | Score | Visualization |
|---|---|---|
| Discounted Cash Flow | 4 | |
| Return on Equity | 1 | |
| Return on Assets | 5 | |
| Debt to Equity | 1 | |
| Price to Earnings | 2 | |
| Price to Book | 1 |
Historical Rating
The historical scores reflect an improvement in the overall score, indicating progress in certain financial metrics. Ongoing enhancement in strategic areas is necessary.
| Date | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|
| 2026-06-09 | 2 | 4 | 1 | 5 | 1 | 2 | 1 |
| Previous Date | 0 | 4 | 1 | 5 | 1 | 2 | 1 |
Analyst Price Targets
Analysts forecast a median price target of $220, with a high of $309.84 and a low of $175, reflecting a consensus of "Buy."
| High | Low | Median | Consensus |
|---|---|---|---|
| $309.84 | $175 | $220 | $230.7 |
Analyst Sentiment
Current analyst sentiment leans positively towards the stock with a majority indicating "Buy."
| Recommendation | Count | Distribution |
|---|---|---|
| Strong Buy | 1 | |
| Buy | 45 | |
| Hold | 25 | |
| Sell | 0 | |
| Strong Sell | 0 |
Conclusion
Booking Holdings Inc. continues to hold a strong presence in the online travel services market. With its diversified portfolio and stable demand, the company's prospects remain optimistic. Despite some areas of improvement needed in financial metrics, the stock is favored by analysts. Risk factors include market variability and competitive pressures but are offset by strong cash flows. Investors may find potential value given its comprehensive service offerings and growth potential.
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