July 04, 2025 a 07:43 am
BKNG: Fundamental Ratio Analysis - Booking Holdings Inc.
Booking Holdings Inc. demonstrates a well-diversified presence in the travel and restaurant reservation sector. While its recent scores show moderate performance, the company's established name in the industry offers potential for growth. The current analysis provides a cautious yet optimistic view of BKNG's stock potential.
Fundamental Rating
The current fundamental ratings reflect a mix of strengths and weaknesses. Key categories are presented below with their respective scores.
| Category | Score | Visualization |
|---|---|---|
| Discounted Cash Flow | 4/5 | |
| Return on Equity | 1/5 | |
| Return on Assets | 5/5 | |
| Debt to Equity | 1/5 | |
| Price to Earnings | 2/5 | |
| Price to Book | 1/5 |
Historical Rating
The historical scores provide insight into the company's consistent areas and where fluctuations have occurred.
| Date | Overall Score | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|
| 2025-07-03 | 2 | 4 | 1 | 5 | 1 | 2 | 1 |
| Previous | 0 | 4 | 1 | 5 | 1 | 2 | 1 |
Analyst Price Targets
Analysts provide a range of price targets, reflecting both potential highs and lows. Recent targets underscore a consensus towards a growth trajectory.
| High | Low | Median | Consensus |
|---|---|---|---|
| $5,557 | $4,330 | $5,500 | $5,129 |
Analyst Sentiment
The sentiment among analysts indicates a general preference for buying, with strong buy recommendations in the minority.
| Recommendation | Number | Distribution |
|---|---|---|
| Strong Buy | 1 | |
| Buy | 43 | |
| Hold | 25 | |
| Sell | 0 | |
| Strong Sell | 0 |
Conclusion
Booking Holdings Inc. is poised at a critical juncture with its current financial metrics suggesting both potential growth and areas needing improvement. While the analyst community largely supports a buy stance, investors should weigh the relatively weak ROE and debt-to-equity ratios against its strong brand footprint and broad market reach. The stock may appeal to those optimistic about a recovery in travel and service sectors. Ultimately, monitoring economic recovery and any operational shifts in the industry will be key for long-term stability.