July 24, 2026 a 01:00 pm

BKNG: Analysts Ratings - Booking Holdings Inc.

Historical Stock Grades

Analyzing the recent ratings for Booking Holdings Inc., as of July 2026, it is evident that the stock maintains a strong buy outlook, supported by both strategic growth and operational competence.

Rating	Count	Score
Strong Buy	6
Buy	25
Hold	7
Sell	0
Strong Sell	0

Sentiment Development

• The total number of analyst ratings has shown slight fluctuations month-on-month, predominantly maintaining a buy stance.
• A noticeable increase in "Buy" ratings over the past year, with "Strong Buy" remaining stable, indicates enduring optimism.
• The absence of negative ratings (Sell, Strong Sell) reflects confidence in Booking Holdings’ strategic approach and adaptability.

Percentage Trends

Over the past periods, there has been a minor shift in the weight of recommendations. The visibility of "Hold" ratings has gradually decreased, while "Buy" and "Strong Buy" occupy a more dominant position, underscoring a robust sentiment towards growth prospects.

• Strong Buy ratings have consistently constituted around 12% of total recommendations.
• Buy ratings have increased, now representing 50% of analyst opinions, up from the previous 45% mark observed last year.
• The "Hold" designation has seen a notable decrease, suggesting fewer concerns regarding short-term uncertainties.

Latest Analyst Recommendations

Recent analyst updates have primarily focused on maintaining current ratings, reflecting stable market conditions and confidence in the company’s trajectory.

Date	New Recommendation	Last Recommendation	Publisher
2026-07-14	Hold	Hold	Jefferies
2026-06-30	Equal Weight	Equal Weight	Wells Fargo
2026-05-29	Buy	Buy	BTIG
2026-04-30	Buy	Buy	Argus Research
2026-04-29	Outperform	Outperform	Baird

Analyst Recommendations with Change of Opinion

Observations reveal some significant shifts, particularly in upgrades which highlight an anticipated positive momentum for the stock.

Date	New Recommendation	Last Recommendation	Publisher
2026-02-24	Overweight	Equal Weight	Morgan Stanley
2026-02-04	Market Perform	Market Outperform	Citizens
2025-11-24	Buy	Neutral	B of A Securities
2025-11-13	Outperform	Neutral	Wedbush
2025-10-27	Buy	Hold	Truist Securities

Interpretation

The consistent strength in analyst sentiment towards Booking Holdings' stock is indicative of robust market confidence. Upgrades in recommendations highlight increased optimism about the company’s potential. The stability in the ratings, with few downgrades, suggests reduced market apprehension and an expectation of favorable future performance. However, the presence of steady "Hold" ratings may indicate some analysts are adopting a wait-and-see approach, tempered by global economic uncertainties.

Conclusion

In summary, Booking Holdings Inc. continues to command a strong position in the analyst community, with prevailing ratings emphasizing the company’s resilience and potential for growth. While there is evidence of cautious optimism, reflected through various "Hold" ratings, substantial "Buy" and "Strong Buy" recommendations underline a notably positive sentiment. As the travel industry navigates post-pandemic recovery, Booking Holdings’ diverse portfolio puts it in good stead to capitalize on returning demand and explore new growth avenues, though some macroeconomic variables remain watch points for investors.