October 27, 2025 a 09:00 pm
BKNG: Analysts Ratings - Booking Holdings Inc.
Booking Holdings Inc. has witnessed a largely positive sentiment over the past few months, with a notable increase in Buy recommendations from analysts. This trend indicates a growing confidence in the company's market position and future prospects, influenced by its strong presence in the online travel and reservation industry. Recent analyst activity supports a stable to bullish outlook for BKNG.
Historical Stock Grades
| Analyst Ratings | Number | Score |
|---|---|---|
| Strong Buy | 4 | |
| Buy | 23 | |
| Hold | 14 | |
| Sell | 0 | |
| Strong Sell | 0 |
Sentiment Development
Recent months have shown a stable number of analyst ratings with a consistent tilt towards Buy recommendations. Over the past 12 months, the Strong Buy ratings have dwindled slightly, indicating a cautious optimism in the market. Key observations include:
- Increase in Buy ratings, suggesting positive sentiment towards the company's growth potential.
- Consistent Hold recommendations, reflecting a moderate level of uncertainty.
- Absence of Sell and Strong Sell ratings underscores confidence in the stock's stability.
Percentage Trends
The analyst recommendation distribution has seen some notable shifts over the past few months:
- The percentage of Buy ratings increased from 45% to 55% since early 2025.
- Hold recommendations maintained roughly 30-33%, reflecting steady long-term confidence.
- Reduction in Strong Buy percentages, which may hint at a more tempered enthusiasm.
Recent trends suggest a more robust inflow of Buy ratings, indicating increased investor interest and confidence in Booking Holdings Inc.'s market strategy and performance.
Latest Analyst Recommendations
Recent analyst activities reveal various opinion shifts:
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-10-27 | Buy | Hold | Truist Securities |
| 2025-10-24 | Buy | Buy | UBS |
| 2025-10-22 | Neutral | Neutral | Cantor Fitzgerald |
| 2025-10-08 | Buy | Buy | BTIG |
| 2025-10-06 | Equal Weight | Equal Weight | Wells Fargo |
Analyst Recommendations with Change of Opinion
Recent changes in analyst opinions offer important market insights:
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-10-27 | Buy | Hold | Truist Securities |
| 2025-07-30 | Neutral | Outperform | Wedbush |
| 2025-04-04 | Buy | Neutral | BTIG |
| 2024-09-04 | Hold | Buy | Jefferies |
| 2024-07-12 | Buy | Hold | Benchmark |
Interpretation
The current market sentiment towards Booking Holdings Inc. reflects cautious optimism with a slight positive bias. The predominance of Buy recommendations suggests a prevailing belief in the company's upward trajectory. However, the presence of Hold ratings indicates some analysts are wary of potential risks. The absence of Strong Sell ratings reveals no immediate concerns about a downturn in market performance. Overall, the stability in analyst opinions reinforces confidence in the company's strategic direction despite existing uncertainties.
Conclusion
Booking Holdings Inc. exhibits promising potential, driven by a consistent flow of Buy recommendations. Analysts continue to view the company favorably, underscoring confidence in its resilience and capability to capitalize on market opportunities. However, a tempered enthusiasm is evident in the slight increase in Hold ratings. Investors should weigh these insights, considering both the robust market positioning and potential headwinds. Overall, staying informed on future analyst updates will be crucial for making well-rounded investment decisions.