February 09, 2026 a 01:01 pm
BF-B: Analysts Ratings - Brown-Forman Corporation
The Brown-Forman Corporation continues to display a mixed sentiment among analysts, with a notable concentration in 'Hold' ratings. Despite its established brand portfolio and global presence, recent data reflects a cautious market stance, possibly due to macroeconomic conditions impacting consumer spending in the luxury and leisure sectors. As of the latest data, the opportunity cost and risk assessment for potential investors remains significant, urging a careful monitoring of market developments.
Historical Stock Grades
The latest analyst ratings for Brown-Forman Corporation, as of February 2026, reflect a persistent cautious stance with a predominance of 'Hold' recommendations. This stable sentiment is indicative of market uncertainty or anticipated steady performance without notable growth catalysts.
| Rating | Number of Analysts | Score |
|---|---|---|
| Strong Buy | 2 | |
| Buy | 2 | |
| Hold | 9 | |
| Sell | 3 | |
| Strong Sell | 3 |
Sentiment development
- Over recent months, there has been a noticeable shift towards more 'Hold' recommendations, reflecting either a plateau in growth expectations or uncertainty about future market conditions.
- The reduction in 'Strong Buy' ratings suggests diminished analyst confidence in substantial near-term upside.
- The total number of ratings has shown a steady trend, indicating consistent analyst attention despite mixed market signals.
Percentage trends
Analysis of the ratings distribution over the past year reveals slight, yet significant shifts. The 'Strong Buy' ratings have decreased while 'Hold' ratings have risen, indicating a more conservative market sentiment. The percentages for February 2026 are as follows:
- Strong Buy: 10%
- Buy: 10%
- Hold: 45%
- Sell: 15%
- Strong Sell: 15%
Such changes highlight a strategic pivot towards risk management amidst potential market volatility.
Latest Analyst Recommendations
Recent analyst activity reflects a trend towards cautious expectations, with several maintaining their previous stance. This suggests a consensus on the current valuation and risk factors associated with the BF-B stock.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2026-01-14 | Sell | Sell | Citigroup |
| 2025-12-17 | Sell | Neutral | Citigroup |
| 2025-12-05 | In Line | In Line | Evercore ISI Group |
| 2025-12-05 | Underweight | Underweight | JP Morgan |
| 2025-11-28 | Overweight | Overweight | Barclays |
Analyst Recommendations with Change of Opinion
Significant changes in analyst opinions can provide insights into evolving market perceptions. Noteworthy adjustments indicate strategic recalibrations in response to external and internal factors affecting the company's performance outlook.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-12-17 | Sell | Neutral | Citigroup |
| 2025-07-09 | Neutral | Sell | Redburn Atlantic |
| 2025-03-06 | Underweight | Equal Weight | Morgan Stanley |
| 2024-12-17 | Underweight | Neutral | JP Morgan |
| 2024-12-16 | Hold | Buy | Truist Securities |
Interpretation
Current market opinion on Brown-Forman reflects a conservative outlook, suggesting limited expectation for short-term growth. The prevalence of 'Hold' ratings signals a belief in stable but unspectacular performance, with few catalysts for significant upward movement. This cautious attitude may imply underlying uncertainties or market challenges that temper analyst optimism. Stability in recommendations denotes consistent visibility and potential predictability, though it also highlights a cautious approach awaiting clearer growth signals.
Conclusion
The Brown-Forman Corporation's stock maintains a predominantly neutral stance among analysts, with a trend towards increased 'Hold' recommendations. While the company's strong brand portfolio provides a solid foundation, current market dynamics and economic conditions pose potential risks. Analysts appear cautious, reflecting an expectation of stable yet unspectacular performance. Strategic adjustments and vigilant market analysis remain crucial in navigating the existing sentiment landscape.