July 17, 2025 a 08:38 pm
BF-B: Analysts Ratings - Brown-Forman Corporation
Brown-Forman Corporation (NYSE: BF-B) continues to be a prominent player in the alcoholic beverages market, with a diverse portfolio featuring iconic brands like Jack Daniel's and Finlandia. Despite a myriad of external challenges, the company's strategic positioning and brand strength enable it to maintain a robust market presence. Current analyst ratings suggest a cautious approach, reflecting potential concerns over market volatility and competition in the premium spirits segment.
Historical Stock Grades
The latest analyst ratings for Brown-Forman (as of July 2025) indicate a somewhat reserved market sentiment. The distribution of ratings reveals a notable emphasis on hold positions, alongside some degree of skepticism, as indicated by the presence of sell and strong sell recommendations.
| Rating Type | Count | Score |
|---|---|---|
| Strong Buy | 2 | |
| Buy | 2 | |
| Hold | 12 | |
| Sell | 2 | |
| Strong Sell | 3 |
Sentiment Development
Over the past months, there has been a steady trend of maintaining a high number of hold ratings, reflecting a cautious stance by analysts. The data suggest a small decrease in strong buy ratings, while the hold category gained traction.
- Strong Buy ratings decreased from 3 in June to 2 in July.
- Hold ratings have consistently been the majority, emphasizing a neutral outlook.
- No significant movement in buy and sell categories.
Percentage Trends
Examination of percentage distribution reveals the following insights:
- Hold ratings account for 60% of total ratings in July, indicative of a market-neutral perspective.
- Buy and Strong Buy collectively make up 20%, suggesting restrained bullish sentiment.
- Sell and Strong Sell together constitute 25%, highlighting some bearish undertones.
- The shift in the last six months shows an increase in cautious sentiment, with Hold ratings becoming more prominent.
Latest Analyst Recommendations
The most recent recommendations are predominantly maintaining positions, hinting at stability rather than active bullish or bearish adjustments.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-06-12 | Hold | Hold | Truist Securities |
| 2025-06-10 | Buy | Buy | Roth Capital |
| 2025-06-09 | Hold | Hold | Deutsche Bank |
| 2025-06-06 | In Line | In Line | Evercore ISI Group |
| 2025-06-06 | Underweight | Underweight | Morgan Stanley |
Analyst Recommendations with Change of Opinion
The changes in recommendation hint at subtle shifts, largely towards more conservative positions, as seen in recent downgrades.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-03-06 | Underweight | Equal Weight | Morgan Stanley |
| 2024-12-17 | Underweight | Neutral | JP Morgan |
| 2024-12-16 | Hold | Buy | Truist Securities |
| 2024-11-06 | Hold | Buy | TD Cowen |
| 2024-09-30 | Overweight | Equal Weight | Barclays |
Interpretation
The prevailing market sentiment towards Brown-Forman Corporation suggests caution and some degree of skepticism. The strong prevalence of hold recommendations indicates stability, yet a lack of strong conviction for imminent growth prospects. The service and product diversification of Brown-Forman could be factors in maintaining the hold position amidst volatile market conditions. Ratings stability suggests a limited expectation of short-term significant volatility but acknowledges competition pressures and market challenges.
Conclusion
In summary, Brown-Forman Corporation appears to be in a steady position supported by its robust brand portfolio, despite facing a complex market environment. Analysts' recommendations signal a conservative stance, reflecting cautious optimism and potential concerns about market dynamics. Opportunities may exist for growth given strategic moves, yet risks hinge on economic fluctuations and competitive pressures, necessitating a balanced investment strategy.