February 08, 2026 a 05:00 pm
AMZN: Analysts Ratings - Amazon.com, Inc.
Amazon.com, Inc. (AMZN) remains a dominant player in the consumer retail and cloud service sectors, exhibiting strong fundamentals supported by robust segment diversification. With consistent performance across its North America, International, and Amazon Web Services divisions, the stock has garnered considerable attention from market analysts. Recent recommendations have heavily leaned towards a positive sentiment, with strategic business moves reinforcing investor confidence.
Historical Stock Grades
| Rating | Number | Score |
|---|---|---|
| Strong Buy | 16 | |
| Buy | 51 | |
| Hold | 4 | |
| Sell | 0 | |
| Strong Sell | 0 |
Image: Historical analyst ratings for AMZN showcasing trends over the past months.
Image: Stock price chart for Amazon showing recent market movements.
Sentiment Development
The sentiment analysis for Amazon.com, Inc. highlights a sustained optimistic outlook with marginal variations in the ratings over recent months. The total ratings have remained stable, largely dominated by 'Buy' and 'Strong Buy' classifications. Analysts underscore strong business segments, specifically AWS, as key drivers.
- The 'Strong Buy' category saw a slight decline over the last six months, balancing between 15-19 recommendations.
- 'Buy' recommendations consistently dominate, showing trust in growth potential with minimal monthly fluctuations.
- 'Hold', 'Sell', and 'Strong Sell' remain minor, signaling overall market confidence in the firm's performance and strategy.
Percentage Trends
Recent percentage shifts in analyst recommendations illustrate a slight strategic repositioning, with a nuanced move towards more cautious optimism. Notable trends indicate a growing concentration of 'Buy' ratings, overshadowing the 'Hold' and 'Strong Buy' classifications slightly. These movements suggest strategic positioning amid market volatility.
- 'Strong Buy' experienced a minor reduction, balancing around 25-30% over the analyzed period.
- 'Buy' holds a consistent range, typically around 60-64%, reflecting enduring trust in Amazon's growth prospects.
- Noteworthy is the complete absence of 'Sell' and 'Strong Sell', reinforcing positive market sentiment.
- Recent data reflect a subtle lean towards broader conservatism while maintaining an advocacy of existing bullish stance.
Latest Analyst Recommendations
Review of the latest analyst recommendations reveals a continuation of positive affirmations with existing ratings predominantly maintained. This consistent endorsement from major financial advisories underscores investor confidence in Amazon's ongoing strategic initiatives.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2026-02-06 | Overweight | Overweight | Piper Sandler |
| 2026-02-06 | Overweight | Overweight | Morgan Stanley |
| 2026-02-06 | Outperform | Outperform | RBC Capital |
| 2026-02-06 | Buy | Buy | Guggenheim |
| 2026-02-06 | Buy | Buy | Rosenblatt |
Analyst Recommendations with Change of Opinion
Examination of recent opinion changes highlights few significant alterations, indicating relative stability in the market perspective. While most opinions preserve their status quo, occasional downgrades are evident, possibly reflecting caution in unpredictable terrains.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2026-02-06 | Neutral | Buy | DA Davidson |
| 2025-11-18 | Neutral | Buy | Rothschild & Co |
| 2025-09-24 | Overweight | Equal Weight | Wells Fargo |
| 2025-04-21 | Outperform | Strong Buy | Raymond James |
| 2024-10-07 | Equal Weight | Overweight | Wells Fargo |
Interpretation
The stabilization in Amazon's analyst ratings indicates robust market confidence bolstered by strategic business continuity and growth in key segments like AWS. Despite occasional opinion downgrades, persistent 'Buy' and 'Strong Buy' recommendations suggest enduring trust. Minimal 'Sell' ratings further reinforce optimism, despite cautious undertones in recent shifts advocating nuanced optimism.
Conclusion
Synthesizing these analytical insights, Amazon.com, Inc. experiences favorable market evaluations driven by its diversified business model and innovative edge. Positive ratings substantiate a bullish outlook, tempered by measured optimism reflective of the broader market environment. Analysts appear primed toward stability, recognizing potential growth avenues while keeping watchful for macroeconomic influences. Future investor decisions should weigh these dynamics, balancing potential growth prospects against broader market volatilities.