December 13, 2025 a 08:38 pm
AMZN: Analysts Ratings - Amazon.com, Inc.
The Amazon.com, Inc. stock has shown significant resilience in a competitive retail and technology environment. Analysts remain optimistic due to the company's innovation in e-commerce and cloud services through AWS. Evaluating recent trends provides insights into market confidence and strategic positioning.
Historical Stock Grades
| Recommendation | Count | Score |
|---|---|---|
| Strong Buy | 16 | |
| Buy | 48 | |
| Hold | 3 | |
| Sell | 0 | |
| Strong Sell | 0 |
Sentiment Development
Overall sentiment for Amazon's stock remains positive, with a clear dominance in 'Buy' ratings. Over recent months, the number of 'Strong Buy' ratings decreased marginally, while 'Hold' ratings increased slightly, indicating cautious optimism.
- The total number of ratings has remained relatively stable over recent months.
- 'Strong Buy' ratings have seen a minor decline from 21 in May to 16 in December 2025.
- A slight increase is noticed in 'Hold' ratings, from 1 in early 2024 to 3 recently, indicating some market caution.
Percentage Trends
The Amazon.com stock has showcased some shifts in analyst opinion, with a slight reduction in 'Strong Buy' ratings and minimal fluctuations in 'Hold'. These changes point towards a more balanced view among analysts over time.
- Recent months show a stable percentage in 'Buy' ratings, maintaining a dominant 70%–75% share.
- 'Strong Buy' ratings decreased from approximately 30% to below 25% over the year.
- 'Hold' ratings have seen a small increase to approximately 5% of total ratings.
- Overall, the consensus reflects cautious optimism with solid support for Amazon's long-term potential.
Latest Analyst Recommendations
Recent analyst activity for Amazon.com, Inc. showcases a consistent 'Buy' stance across various firms, confirming the stock’s robust perceived value.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-12-11 | Buy | Buy | TD Cowen |
| 2025-12-04 | Buy | Buy | Rosenblatt |
| 2025-12-03 | Buy | Buy | B of A Securities |
| 2025-12-03 | Market Outperform | Market Outperform | Citizens |
| 2025-12-03 | Outperform | Outperform | Wedbush |
Analyst Recommendations with Change of Opinion
Notable changes in opinions reveal a dynamic reassessment of Amazon's stock, reflecting strategic shifts and market conditions.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-11-18 | Neutral | Buy | Rothschild & Co |
| 2025-09-24 | Overweight | Equal Weight | Wells Fargo |
| 2025-04-21 | Outperform | Strong Buy | Raymond James |
| 2024-10-07 | Equal Weight | Overweight | Wells Fargo |
| 2023-08-04 | Buy | Neutral | Rosenblatt |
Interpretation
The analysis of Amazon's stock ratings indicates a solid market confidence in the company's strategic direction, especially its cloud services and e-commerce sectors. Despite minor downgrades to 'Neutral,' the predominance of 'Buy' suggests sustained optimism. A few 'Hold' and 'Neutral' shifts imply caution amid potential macroeconomic pressures. Nevertheless, the stability in 'Buy' and 'Market Outperform' ratings confirms the underlying strength of Amazon’s business model.
Conclusion
Amazon.com, Inc. displays a robust outlook with enduring buy-side confidence due to its diverse portfolio and innovation leadership. While minor downgrades suggest some market caution, the overall sentiment remains positive. Analysts appreciate Amazon's growth prospects and competitive advantages, making it an attractive long-term investment. However, close monitoring is advised as market conditions evolve. The sentiment stability underscores a strong foundational belief in Amazon’s strategic growth trajectories, signaling robust potential amidst competitive challenges.