December 04, 2025 a 05:00 pm
AMZN: Analysts Ratings - Amazon.com, Inc.
Amazon.com, Inc. remains a formidable player in the global retail and cloud computing sectors. With strong quarterly growth and consistent market expansion, the company continues to attract positive analyst sentiment. However, fluctuations in consumer spending and competitive pressures require careful evaluation. The overall sentiment remains positive, with a significant percentage of analysts recommending 'Buy' or 'Strong Buy' for AMZN. The stock remains a popular choice for investors seeking robust growth potential.
Historical Stock Grades
In December 2025, analyst ratings for Amazon showed a strong belief in the company's performance, highlighted by a substantial cluster of 'Buy' and 'Strong Buy' recommendations.
| Recommendation | Count | Score |
|---|---|---|
| Strong Buy | 16 | |
| Buy | 48 | |
| Hold | 3 | |
| Sell | 0 | |
| Strong Sell | 0 |
Sentiment Development
The sentiment for Amazon shares has remained largely bullish over recent months, although a slight increase in Hold ratings has been noted.
- Total analyst ratings have shown slight fluctuations, with numbers peaking at different intervals but maintaining positive assessments.
- The 'Buy' category shows a minor decrease, concurrent with a slight uptick in 'Hold' ratings, suggesting a cautiously optimistic outlook among some analysts.
- Strong Buy ratings have stabilized after a minor drop earlier in the year, highlighting continued confidence in Amazon’s growth trajectory.
Percentage Trends
Analysis of the percentages reveals noteworthy insights into the shifting dynamics of analyst opinions over time.
- The shift from Strong Buy to Hold indicates a moderate increase in cautious stances among analysts.
- Over the past year, the percentage of Strong Buy recommendations has decreased slightly, while Buy ratings have shown a mild increase.
- This reallocation signifies a balancing act between optimism and prudence, reflecting market volatility and sector-specific challenges.
Latest Analyst Recommendations
Recent analyst recommendations for Amazon underline a stable market sentiment, with most endorsements reaffirming existing positions.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-12-03 | Market Outperform | Market Outperform | Citizens |
| 2025-12-03 | Buy | Buy | B of A Securities |
| 2025-12-03 | Outperform | Outperform | Wedbush |
| 2025-12-02 | Overweight | Overweight | Wells Fargo |
| 2025-12-01 | Outperform | Outperform | Oppenheimer |
Analyst Recommendations with Change of Opinion
A review of recent changes in analyst recommendations reveals strategic re-evaluations, reflecting diverse perspectives on Amazon’s market performance.
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-11-18 | Neutral | Buy | Rothschild & Co |
| 2025-09-24 | Overweight | Equal Weight | Wells Fargo |
| 2025-04-21 | Outperform | Strong Buy | Raymond James |
| 2024-10-07 | Equal Weight | Overweight | Wells Fargo |
| 2023-08-04 | Buy | Neutral | Rosenblatt |
Interpretation
The positive skew in analyst recommendations suggests enduring confidence in Amazon's strategic direction and market resilience. Stable Buy and Strong Buy ratings indicate market optimism despite economic uncertainty. Recent downgrades to Neutral or Hold signal emerging caution amidst potential headwinds, such as fluctuating market demand and competitive threats. Overall, the balance leans toward a favorable assessment, with analysts continuing to express trust in Amazon's ability to navigate challenges. The minimal number of Sell ratings highlights persistent assurance in the company's long-term prospects.
Conclusion
The analysis highlights Amazon.com's enduring appeal among analysts, with predominantly favorable ratings emphasizing growth potential. However, slight downgrades reveal a nuanced perspective, acknowledging potential challenges in the retail and tech landscapes. The overall sentiment remains buoyant, underpinned by Amazon's diversified business model and innovative edge. Future prospects will depend on maintaining market dominance and adapting to evolving consumer needs. For investors, the positive sentiment coupled with manageable risks underscores Amazon as a viable investment option. Monitoring the balance of ratings provides insights into market perceptions and emerging trends.