November 24, 2025 a 12:38 pm
AMZN: Analysts Ratings - Amazon.com, Inc.
The stock of Amazon.com, Inc. (AMZN) continues to attract positive sentiment from analysts, primarily driven by its diverse business model and expansive market reach. Recent analyst ratings suggest a strong buy inclination, reflecting confidence in Amazon's growth potential through its robust e-commerce presence and cloud computing services provided by AWS. As the retail and technology landscapes evolve, Amazon remains a leader with substantial opportunities to explore innovative growth areas.
Historical Stock Grades
| Rating | Number of Recommendations | Score |
|---|---|---|
| Strong Buy | 16 | |
| Buy | 50 | |
| Hold | 3 | |
| Sell | 0 | |
| Strong Sell | 0 |
Sentiment Development
The sentiment surrounding Amazon's stock has exhibited stability over recent months, with a steady inclination towards positive ratings. The below observations highlight key insights:
- The number of Strong Buy ratings has slightly decreased from a peak earlier in the year, yet it remains significant.
- Buy ratings consistently dominate the sentiment landscape, indicating sustained analyst confidence.
- Hold ratings remain minimal, showcasing a prevalent belief in Amazon's upward potential.
Percentage Trends
Analyzing the percentage distribution of ratings, it is apparent that confidence in Amazon remains robust. Noteworthy shifts include:
- A gradual decline in Strong Buy ratings—from 21% in May to 16% in November—could suggest increased caution.
- Buy ratings consistently hover around 50%, reflecting high market confidence.
- The distribution indicates a minor increase in Hold ratings, yet Sell and Strong Sell categories remain negligible.
Latest Analyst Recommendations
Recent analyst recommendations continue to portray a balanced outlook on Amazon. The latest data indicates:
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-11-18 | Neutral | Buy | Rothschild & Co |
| 2025-11-04 | Buy | Buy | Rosenblatt |
| 2025-11-04 | Outperform | Outperform | Mizuho |
| 2025-10-31 | Buy | Buy | Stifel |
| 2025-10-31 | Overweight | Overweight | JP Morgan |
Analyst Recommendations with Change of Opinion
Analyst updates have occasionally reflected a reassessment of forecasts for Amazon:
| Date | New Recommendation | Last Recommendation | Publisher |
|---|---|---|---|
| 2025-11-18 | Neutral | Buy | Rothschild & Co |
| 2025-09-24 | Overweight | Equal Weight | Wells Fargo |
| 2025-04-21 | Outperform | Strong Buy | Raymond James |
| 2024-10-07 | Equal Weight | Overweight | Wells Fargo |
| 2023-08-04 | Buy | Neutral | Rosenblatt |
Interpretation
The collective analysis of ratings and recommendations implies a cautiously optimistic market perspective on Amazon. While the consistency of Buy ratings signals strong underlying confidence, recent downgrades to Neutral indicate emerging uncertainties in financial markets. The stability and low volatility in ratings underline a broadly consistent but cautious sentiment towards Amazon's stock, with lingering investor confidence tempered by market dynamics.
Conclusion
Overall, Amazon's stock remains a highly rated entity among analysts, with notable confidence highlighted by a predominant number of Buy ratings. However, declining Strong Buy ratings and occasional downgrades suggest growing prudence among analysts. The current sentiment illustrates both potential risks due to market uncertainties and unparalleled opportunities through Amazon's diversified business channels. For investors, maintaining vigilance on evolving market conditions and further analyst updates is crucial in navigating the ever-dynamic landscape of Amazon's market presence.